Seasonal Marketing

What is the art of seasonal marketing? In this article, we will learn about the concept of seasonal marketing, and the steps to do it. Many merchants are looking for ways to increase their profits through marketing and product offering. But few of them take into account the change of seasons, the beginning of holidays, and New Year’s celebrations, and people’s need for products before the arrival of these occasions. While the smart trader resorts to understanding the nature of the market, and meeting the needs of his customers. This is done by promoting merchandise of all kinds before the recurring seasons, birthdays, religious and social celebrations. Merchants also think of a distinctive way to display their products, promote them, and gain many customers. This is either through well-known social media, or through web pages, and the company’s or factory’s website. What is seasonal marketing, what are its conditions, and how to do it, follow us to learn more.

What is seasonal marketing?

It is the marketing of goods, products, or services during a certain period of the year, such as the winter season, the summer season, holidays, religious events, and celebrations. Where various needs are purchased at the beginning of the seasons of the year and celebrations, so companies, factories, industrial and commercial establishments tend to intensify the presentation of their products and marketing of goods. In order for customers to buy and make profits. In addition, the desire of individuals during the holidays is not limited to buying the necessary supplies only, but rather they seek to buy other products at discounted prices, which are offered by many companies.

Steps to create a seasonal marketing campaign

In order to ensure the creation of a well-thought-out and successful marketing campaign, we offer you the following steps:

  1. Determine the targeted steps of your marketing campaign.
  2. Do a great deal of research on seasonal marketing, campaigns, competitors, and their marketing method.
  3. Develop a well-thought-out marketing plan, after reviewing competitors’ campaigns, and choose channels or methods to spread offers. You also have to organize the visual content of product ads, and make sure that there is no problem with the link you are shopping on.
  4. Start your campaign early, and don’t wait until the holiday or holiday starts. It is preferable to start your campaign ten days before the season.

What are the sales seasons?

Many people resort to buying new clothes, shoes, decorations, and goods before Ramadan, Christmas, or religious holidays such as Eid al-Fitr and Eid al-Adha. Also, many of them buy new furniture for the house on the advent of Eid, a special occasion for them, or perhaps the coming of summer. Where there are many reservations for hotels overlooking the sea, and mountain houses in the period between spring and summer. This is called selling seasons, or changing seasons. Even on some special occasions, weddings, engagements, etc., which abound in the warm seasons as well, such as spring, and summer, buying a lot of food and toiletries, and all of this falls under the framework of the basic selling seasons.

Seasonal Marketing Campaign Strategy

If you decide to start a seasonal marketing campaign, you must bear in mind several important points.

  • Recognize marketing strategy through data: It is the first key step to understanding marketing strategy in times of seasonal rush. For example, if you own a hotel in a coastal city, and a privileged area, you may see an influx of visitors on holidays, or the beginning of seasons. But you have certainly promoted and marketed the hotel before the holidays, which you should understand in terms of the marketing campaign.
  • Be unique in your marketing campaign: You have to do a distinct and out of the ordinary marketing campaign if you want the campaign to succeed, this will help you spread the campaign and attract a large number of individuals.
  • Research the competitors: You need to look at the campaigns of the competitors, and determine if you have gaps in your advertising campaigns. For example, if you own a company, or a clothing factory, there is no harm if you look at competitors’ companies, the fashions on the market, and the most prominent fashions.
  • Plan your seasonal strategy in the off-season: take customer demands into account, be creative, and plan out-of-season marketing.
  • Prepare for every emergency: Develop alternate solutions when a problem arises.

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